Above is a recently released PSA on domestic violence by the National Domestic Violence Hotline. As Jezebel reports, multiple men’s rights groups have already protested the ad on the basis that is implies only men can be abusers.
The PSA’s language is both gendered and heteronormative; fathers are abusers, mothers and children are victims, and sons will grow up to abuse their, presumably, female partners and daughters will grow up to be abused by their, presumably, male partners.
The PSA does not advertise the hotline’s services as only for women, while it does imply that most victims of domestic violence are adult females or children. Do you think this ad reflects a reality that women are more frequently victims of domestic violence than men? Is gendered language necessary in this case? Or does it maintain gender stereotypes and binaries that men are always aggressors and women are always victims?